Italian Craft.
Desert Roads.
De Rosa GCC is the exclusive authorised distributor of De Rosa bicycles across KSA, Qatar, and Oman. We exist to bring the finest Italian bicycle craftsmanship — born in Milan in 1953 — to the roads, climbs, and gravel tracks of the GCC.
Every bicycle we sell is sourced directly from the De Rosa factory in Cusano Milanino, Italy. No grey imports. No compromises. When you ride a De Rosa from us, you ride the same machine that carried Eddy Merckx to his greatest victories and that Pininfarina helped design for the next generation.
The Heart
Behind the Brand
Ugo De Rosa founded his workshop in Milan in 1953 with a single conviction: a bicycle should be an extension of the rider, not a machine they fight against. Seventy years later, that conviction is still the blueprint. The De Rosa 70 — 730 grams, Good Design Award 2024, official bicycle of the 2026 Giro d'Italia — is proof that the philosophy holds.
We chose to represent De Rosa in this region because no other brand combines Italian heritage, race-proven engineering, and genuine artisan production at this level. Every frame is built by hand. Every geometry is validated on the road. Every colour is chosen to last a lifetime.
Riders.
Not Salespeople.
Our team is made up of competitive cyclists and passionate enthusiasts who ride De Rosa bicycles themselves. When we recommend a model, a size, or a colour, we speak from saddle time — not a spec sheet. We understand the demands of riding in 45°C heat, the joy of a dawn climb in the Hatta mountains, and the satisfaction of a perfectly fitted machine.
We offer personalised consultations, professional bike fitting referrals, and direct access to the De Rosa factory for custom builds and special configurations. Our relationship with the De Rosa family in Milan means we can source configurations that are not available through standard retail channels.
Factory-Trained.
Regionally Based.
All De Rosa bicycles sold through De Rosa GCC come with full manufacturer warranty and access to our authorised service network. Our technicians are trained to De Rosa factory standards and work exclusively with genuine De Rosa components and approved third-party groupsets.
We stock a curated selection of spare parts, consumables, and De Rosa-branded accessories. For warranty claims, technical issues, or service enquiries, our team responds within 24 hours.
Pick Up Your
Bike in Milan.
For riders who want the full De Rosa experience, we offer the Italian Delivery Program — a bespoke service modelled on the Porsche European Delivery concept. Order your custom De Rosa, fly to Milan, collect it from the factory in Cusano Milanino, and ride the roads that shaped the brand.
We handle the logistics, the factory visit, the shipping home, and the customs clearance. You handle the riding. Groups of up to five riders. Five to ten days recommended. A once-in-a-lifetime experience for the serious cyclist.
Talk to
Our Team
Whether you have a question about a specific model, want to arrange a test ride, or are ready to order — we respond within 24 hours.