Your Bicycle.
Its Birthplace.
The purchase of a De Rosa is more than an acquisition. It is an act of connection — to 70 years of Italian framebuilding, to the hands that shaped the bicycle, to the roads where champions were made.
The Italian Delivery Program lets you collect your custom De Rosa directly from the factory in Cusano Milanino — the same building where Ugo De Rosa built Eddy Merckx's race bikes in 1972. You will meet the family, walk the production floor, and take delivery of your bicycle from the craftsmen who built it.
Enquire NowSix Steps to
Your De Rosa
Configure
Work with our team in Dubai or Riyadh to spec your perfect De Rosa. Choose your model, frame material, colour, components, and geometry. Every detail is yours to decide — this bicycle is built for you alone.
Order
We place your bespoke order directly with the De Rosa factory in Cusano Milanino. Your build enters the production queue and our team keeps you updated at every stage — from frame layup to final assembly.
Fly to Milan
When your bicycle is ready, fly to Milan. We coordinate the timing so your arrival coincides with your collection date. Malpensa and Linate airports are both within easy reach of the factory.
The Experience
Spend a full day at De Rosa headquarters. Meet the family, tour the production floor, visit the Titanium Loft and the original Butega workshop. Your bicycle is handed to you by the craftsmen who built it.
Ride Italy
Plan 5–10 days of riding in Italy — longer itineraries are possible. Explore the roads that shaped professional cycling: the Lombardy lakes, the Stelvio, the Passo del Ghisallo. This is what the bicycle was made for.
Ship Home
We arrange professional bicycle shipping from Milan directly to your door in KSA, Qatar, or Oman. Your De Rosa arrives fully insured, professionally packed, and ready to ride.
The De Rosa
Experience
Step into a unique journey where passion meets craftsmanship. The De Rosa Experience is more than a visit — it is a full sensory immersion into the heritage, present, and future of Italian cycling excellence.
Every Italian Delivery customer receives the complete De Rosa Experience at no additional charge — a €200 value, included as part of your collection day.
What to Expect
Frequently
Asked
Your De Rosa
Awaits in Milan
Contact our team in Dubai or Riyadh to begin configuring your bicycle. We will guide you through every step — from specification to collection day in Italy.